Full-Spectrum Marketing Blog

Top 12: Our Favorite Social Media Marketing Mavens

Posted by Melissa Ratti on Tue, May 26, 2015 @ 07:00 AM

Social_Media_Marketing_Mavens_blog_imageOne of the most productive ways to stay on top of your marketing game is to learn from the best. Of course, it’s important to understand that the methods and strategies that work for one person or business aren’t necessarily the methods that will work for your business. That’s why it’s important to always test and analyze your results. That said, there are many marketing educators and movers-and-shakers in the marketing world whose blogs and profiles I follow because they truly help me—to grow, to continue to learn, to challenge myself in my endeavors to be a better marketer in general. I’m particularly drawn to the many women in my corner of the marketing world who are taking the online world by storm. Sure, you can Google any “Top X Women in Social Media” and see a list, but there are some very specific women I’d like to acknowledge and, if you aren’t already aware of them, bring them to your attention.

In no particular order, here are my favorite social media marketing mavens:

Mari-Smith-735877-edited1. Mari SmithMari Smith is one of the premiere, if not the premiere, Facebook marketers. In fact, Facebook has recently hired Mari to facilitate and teach at Facebook’s Boost Your Business series of live half-day training events across the United States. She offers insightful advice coupled with often free webinars to help coach business owners on finding Facebook success and growing their business through effective Facebook marketing strategies.

2. jenn_herman-807679-editedJenn HermanJenn Herman gives awesome social media marketing advice with a focus on Instagram in particular. She is down to earth, personable, and has always taken the time to answer questions and respond to comments I leave on her blog posts.


Peg-Fitzpatrick-119639-edited3. Peg FitzpatrickPeg Fitzpatrick is an author, speaker, and social media marketing pro. As a social media strategist, she works closely with Guy Kawasaki on social media marketing strategies and innovating the world of social media.  She does this while also wearing the hat of director of digital marketing for Kreussler Inc., covering the online brand management, as well as traditional marketing. I’m currently in the process of reading her book, “The Art of Social Media: Power Tips for Power Users,” which she co-authored with Guy Kawasaki. I encourage you to give it a read, too!


Rebekah_Radice-174080-edited4. Rebekah RadiceRebekah Radice is a social media strategist, speaker and digital marketing specialist, the Chief Experience Officer of Imagine WOW, a digital marketing agency and the author of the book, “How to Use Social Media to Virtually Crush the Competition.” I love following her blog for its extremely helping marketing advice and her cartoon-donned blog graphics!


pauline_cabrera-217208-edited5. Pauline CabreraPauline Cabrera works for a company called Twelveskip whose mission is to help businesses with a full range of online marketing strategies. She, too, writes awesome blog posts about all things online marketing. Plus, I love the youthful, cool-gal energy which emanates from behind-the-screen.


amy_schmittauer-285532-edited6. Amy SchmittauerAmy Schmittauer is the producer of the uber-successful YouTube Channel and vlog Savvy Sexy Social. She’s hip, in-your-face (but not annoyingly so) and smart beyond her years. She’s a master of video content marketing and very savvy, of course, when it comes to everything that falls under the online marketing umbrella. Check out her videos for marketing how-to’s and her take on the latest social media practices and trends.


kim_garst-330650-edited7. Kim GarstKim Garst is the Founder and CEO of Boom! Social, a personal branding and social media business consulting firm. Her company produces tons of content from blog posts to ebooks and even has a Social Selling Inner Circle to help business owners conquer the art of selling via social. Plus, I always enjoy her uplifting and inspiring social graphics that show the human side of the Boom! Social brand.


sue_b_zimmerman-374185-edited8. Sue B. ZimmermanSue B. Zimmerman is the Instagram marketing master. She’s a business coach, author, speaker, and the creator of Insta-Results, an online course dedicated to teaching small business owners how to use Instagram to market their business online to make more money. If Instagram is a strong focus for your online business presence, Sue is an energetic and smart marketer to follow and learn from.


ann_hadley-425963-edited9. Ann HandleyAnn Handley is a master of digital content marketing. To add to her long list of content marketing achievements, she’s also the Chief Content Officer of MarketingProfs. By reading any of her books or articles featured on MarketingProfs, Entrepreneur, or Mashable (to name a few), I promise that you will be learning about digital marketing from one of the most articulate women on the subject.


lynette_young-548798-edited10. Lynette YoungLynette Young, while a social media marketing guru in general, Ms. Young has a special panache for Google Plus marketing. She works with brand agencies, in-house staff and career-minded professionals to develop and effectively deploy strategic and tactical initiatives to gain exposure, attract talent, grow business and reach new customers using the social web.


andrea_vahl-609942-edited11. Andrea VahlAndrea Vahl is a social media consultant and speaker, former community manager for Social Media Examiner (and a regular contributor to their blog), the co-founder of Social Media Manager school, and also moonlights as the cranky but hilarious Grandma Mary – Social Media Edutainer. Her passion is to help entrepreneurs and small businesses grow and use the Internet to their fullest advantage. I always enjoy her blog posts as they help break down any barriers between business owners and social media marketing.


amy_porterfield-690963-edited12. Amy Porterfield—I adore Amy Porterfield! In addition to her helpful blog, podcast, and webinars, she is also the creator of the online marketing training program, The Profit Lab, which teaches businesses step-by-step how to build a social media sales funnel. She is smart, professional, and while I haven’t had the pleasure of meeting her (yet), I can tell by her tone and “online demeanor” that she has a warm and caring personality.      

It might seem counterproductive to send our readers to any one of these marketing professionals’ services which we at Visual Inspiration offer as well. But I believe all of us have something unique to contribute to businesses that want to be effective in social media marketing, and I would be doing you, our readers, a great disservice if I didn’t point you toward helpful resources. As I stated earlier, these women help push me to be better at my job and better for you—the business owners. So I hope you’ll take the time to check out these powerful female examples of social media marketing success.

By the way, if you have a favorite “social media maven” I would love to hear about her! Share with us in the comments below or on Facebook or Twitter.

If you need help coming up with a social strategy for your business, contact us for a free social media analysis.

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Tags: social media marketing, top female social media experts, women in social media