If you’ve ever wanted to grow your business, hiring an inbound marketing agency might be on your to-do list. After all, marketing has come a long way since the days of traditional tactics such as word-of-mouth and newspaper ads. But we find that many business owners still have a lot of questions when it comes to exactly what an inbound marketing agency can do for one’s business growth. The good news is: plenty! Below are some of the many advantageous reasons to hire a marketing company to help grow and gain online awareness for your business.
A business owner’s email list is one of its greatest assets, but email marketing is not as easy as it sounds. There are many factors to consider such as email open-rates, having a great headline, segmenting email lists, choosing the most effective management system, and delivering value consistently in email format.
Creating, promoting, and re-purposing content is a huge challenge for business owners. Not only can a marketing agency help create a content marketing strategy for a business, it can also help business owners understand the right type of content that will be most relevant to its target audience. We’re talking about such content as video, ebooks, infographics, and more.
Recent statistics show that more and more customers are accessing the web and making purchases via their smartphones. Mobile e-commerce is booming. Google’s recent algorithm update is giving preference to websites that have been optimized in mobile-friendly formats. Plus, SMS messaging is a whole other marketing tactic unto itself. It’s enough to make your head spin! A good marketing agency should be able to provide you with both a mobile-friendly website design and mobile marketing strategies alike.
Social Media Marketing and Consulting
Should your business be using social media? Which social media platforms are best for your business? Which social media sites are your target customers using? What are the best tactics these days in social media—sharing video, links, or photos? How do you get your staff involved in using social media for your business? Should we use social media ads, and if so, which types? We hear these questions all the time, and they are all important questions to consider. An inbound marketing agency can help you determine a social media marketing plan for your business and provide training on the most effective social strategies, or conversely, manage your social media marketing for you.
Targeting and Advertising
Today’s targeting and advertising options for marketers are bountiful. Google Adwords, PPC, CPC, Facebook ads, Twitter Ads, LinkedIn sponsored posts, Pinterest promoted pins—the list goes on and on. With so many options, it can be overwhelming for business owners to determine where to put their advertising budget so as to have the greatest return on investment (ROI).
Website Design & Search Engine Optimization
Your website is your home base. This is where prospective customers come to learn a little bit more about your company, products, and services. Your website has to be organized, clean, have a branded look and feel, and deliver a good user experience. The other side of the coin is to ensure that your website is optimized for those little search engine bots that crawl your website for relevant content to surface in search results. While most people can easily start a Wordpress website these days, you want to make sure that you have the kind of website design and website content that keeps people on your page, nurtures prospective customers down the sales funnel, and is always running optimally on the back-end of things.
Blogging for Business
You have probably heard that having a business blog is a great way to share helpful information with your online community, create more web content for search engines to index, and establish your company and/or staff as experts in the industry. Some business owners embrace blogging wholeheartedly, while others struggle with finding the time and topics to blog about. This is where an agency is helpful—to guide business owners on choosing the best blogging service, how often to blog, what to blog about, how to promote blog posts, and much more.
No inbound marketing strategy is complete without also having a plan to analyze performance and effectiveness. Many business owners don’t realize all the ways in which to analyze their online presence—website traffic, landing page conversions, Google Analytics, Facebook Insights, Twitter analytics, bounce rate, A/B testing, social shares, and more. By having the analytics component, business owners and their marketing partners can determine what strategies are working—and not working—so as to come up with the most effective approaches or tweak those approaches for greater success.
There are a lot of articles around the web that will advise business owners to use “x” tool for this or that need, or to look at what so-and-so is doing on Facebook. Much of this information is about mimicry and copycatting. But what truly helps a business establish online success is what they do that sets them apart from everyone else--from the competition. If you hire an inbound marketing company for your business, you want to be sure that they employ a highly creative team. While investigating, ask for examples of the company’s best creative work to get a sense of their out-of-the-box capabilities.
At Visual Inspiration, we offer all of the inbound services outlined above. As a small business ourselves, we understand the time and budget constraints of SMB business owners, so we hold ourselves to an enterprise-level standard. Regardless of your company's size, business challenge, or industry, we can customize a marketing program that fits your unique needs.
Contact us today to get started with inbound marketing for your business.