Full-Spectrum Marketing Blog

15 Pieces of Data You Can Learn From the New Twitter Audience Insights

Posted by Melissa Ratti on Tue, Jun 09, 2015 @ 07:00 AM

Here’s some exciting news for marketers: late in May, Twitter rolled out a new Audience Insights feature. According to Twitter, “With audience insights, you can easily discover valuable insights about your followers and the people who have engaged with your organic Tweets. You can also identify new, relevant audiences to target for an upcoming campaign.” This is helpful information as marketers and community managers regularly want to understand the mindset of their target audience so as to deliver the type of relevant content that generates leads and converts followers to customers. Furthermore, as marketers we understand the value of analyzing our marketing strategy so as to know what’s working and what’s not. Audience Insights is another piece of the puzzle that gets us one step closer to really understanding the needs and interests of our target customer.

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Tags: Twitter analytics, social media marketing, Twitter marketing, buyer persona

Industry Proof of the Benefits of Social Media Marketing for Business [Report]

Posted by Melissa Ratti on Tue, Jun 02, 2015 @ 07:00 AM

You’ve seen and probably participated in social media marketing in action:  a menu at a restaurant says, “Like us on Facebook,” a coupon received encourages, “Follow us on Twitter,” or a business’ website touts, “Follow us on Instagram.”   Nevertheless, one of the biggest challenges marketing personnel face is trying to convince “higher-ups” to adopt social media marketing for the business. Business owners often initially reject the idea of social media for a number of reasons:

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Tags: social media marketing, social media strategy for business

Top 12: Our Favorite Social Media Marketing Mavens

Posted by Melissa Ratti on Tue, May 26, 2015 @ 07:00 AM

One of the most productive ways to stay on top of your marketing game is to learn from the best. Of course, it’s important to understand that the methods and strategies that work for one person or business aren’t necessarily the methods that will work for your business. That’s why it’s important to always test and analyze your results. That said, there are many marketing educators and movers-and-shakers in the marketing world whose blogs and profiles I follow because they truly help me—to grow, to continue to learn, to challenge myself in my endeavors to be a better marketer in general. I’m particularly drawn to the many women in my corner of the marketing world who are taking the online world by storm. Sure, you can Google any “Top X Women in Social Media” and see a list, but there are some very specific women I’d like to acknowledge and, if you aren’t already aware of them, bring them to your attention.

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Tags: social media marketing, top female social media experts, women in social media

How an Inbound Marketing Agency Can Help You Grow Your Business

Posted by Melissa Ratti on Tue, May 19, 2015 @ 07:00 AM

If you’ve ever wanted to grow your business, hiring an inbound marketing agency might be on your to-do list. After all, marketing has come a long way since the days of traditional tactics such as word-of-mouth and newspaper ads. But we find that many business owners still have a lot of questions when it comes to exactly what an inbound marketing agency can do for one’s business growth. The good news is: plenty! Below are some of the many advantageous reasons to hire a marketing company to help grow and gain online awareness for your business.

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Tags: online marketing, social media marketing, Inbound Marketing, Content Marketing, email marketing, online marketing business, inbound marketing agency

Tuesday Tech Tips: 20+ Ways to Promote Your Special Event (Before, During, and After)

Posted by Melissa Ratti on Tue, May 05, 2015 @ 08:13 AM

Recently, our team here at Visual Inspiration was part of a very exciting client event. Our client was having a one-day-only preview of a new product it will be carrying as part of summer inventory. Our client’s purpose for this event was to educate customers about the product and build excitement for it. However, our task at Visual Inspiration was to promote the event and get people in the door. So…we sat down with our client long before the event date and fleshed out a marketing campaign for this special day. I’m sharing these details with you today with the hope that before the next special event your business has, you will have a blueprint for success!  These ideas will serve as a springboard for other creative marketing ideas:

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Tags: social media marketing, Facebook videos, LinkedIn Groups, blogging for business, Canva, Twitter videos, live streaming video, Bitly, promote event,

Tuesday Tech Tips: 8 Twitter Features That Will Make Your Marketing More Effective and Fun

Posted by Melissa Ratti on Tue, Apr 28, 2015 @ 09:11 AM

Lately, I have been extremely impressed with Twitter. I don’t know about you, but to me it seems like they are really upping their game. In the last couple of months, they’ve added a bunch of features to their application that make social media marketing on Twitter have more of an impact and it’s also a lot more fun (hello video and live streaming!). By incorporating some of these new features into your Twitter use, you can keep your marketing strategy on point with the latest trends and add some zing to your social media marketing.

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Tags: social media marketing, Twitter marketing

Tuesday Tech Tips: 11 Fun Ways to Use Live Videos in Your Social Media Marketing

Posted by Melissa Ratti on Tue, Apr 21, 2015 @ 07:00 AM

The social media marketing world is going absolutely GA GA right now over the relatively recent rollout of two live-streaming mobile apps: Meerkat and Periscope—and for good reason. As we’ve talked about in past posts, video content is booming right now; videos are what people want to see. Secondly, as more and more people access the Internet via smartphone, it makes sense that these live-streaming apps are native to the mobile experience. Suffice it to say that any marketer or business owner who wants to stay on point with the latest marketing trends should be focused on creating video content as part of good content marketing strategy. Fortunately, creating shareable videos with your social community has never been easier!  Between Facebook videos, YouTube, Vimeo, Instagram native video, and Twitter native video there is a plethora of available apps to assist you. Now with the focus on live streaming, a whole new world of opportunity is open to us!

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Tags: social media marketing, video content, video marketing, video marketing apps, Periscope, Meerkat

Tuesday Tech Tips: 10 Content Tips for a Content Marketing Team of One

Posted by Melissa Ratti on Tue, Apr 14, 2015 @ 07:00 AM

When you’re the only person producing content for your business in order to send traffic to your website and gain leads, it can be an overwhelming process. Many large and enterprising companies have dedicated full departments to create content—blog posts, ebooks, white papers, webinars, infographics, e-newsletters, and more. But if you’re the only person in your SMB who has the responsibility of creating content, the content creation responsibility that rests on your shoulders can seem insurmountable, given the vast competition and saturation in the content landscape. 

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Tags: Inbound Marketing, Content Marketing, content curation, content creation

Tuesday Tech Tips: 7 Need-to-Know Social Media Marketing Updates

Posted by Melissa Ratti on Tue, Apr 07, 2015 @ 08:31 AM

In the immortal words of Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Well, the same thing can be said for social media. Social media trends, platforms, and tools are constantly changing and evolving. Part of our job as social media marketers (and business owners handling their own social media marketing) is to stay in-the-know of these changes. And there’s been some pretty significant news of late! So get comfy and focused, because here are seven pieces of social media news you need to know about.

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Tags: social media marketing, Twitter, Google Plus, Instagram, Pinterest, Tumblr, Periscope, Meerkat

Tuesday Tech Tips: From Google - Your Website Must Be Mobile-Ready in 2015

Posted by Melissa Ratti on Tue, Mar 31, 2015 @ 09:48 AM

There’s been a shift for some time now that business owners can’t ignore: consumers are accessing the Internet (including app usage and social media) via smartphone more than ever. According to Smart Insights, 80% of Internet users own a smartphone. Furthermore, Google surveyed consumers to understand how they researched purchases via mobile. The majority of research starts with accessing search engines, followed closely by branded websites.

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Tags: mobile marketing, website design, business website, mobile website, website redesign