Generate More Leads
“People are visiting our site, but those visits
aren’t leading to new customers. What to do?”
Your website should be working for you as a 24/7 sales tool. It not only needs to provide visitors with an “at-a-glance” view of what your company does, but it also needs to help build trust between you and your prospects. Building trust is a perfect way to turn website traffic into leads.
The importance of converting website traffic into leads is often overlooked by companies. The answer to your marketing problems isn’t simply to generate more traffic. While that is an important aspect, it is not the only answer. If you are not getting the desired results from your website, you need to look at the percentage of leads you are converting per month in comparison to your traffic.
Here is a quick example that illustrates website traffic versus lead- generation rate:
Monthly Unique Visitors
Prospect-to-Lead Conversion Rate
Number of Leads per Month
You will notice in the example above that both companies had the same number of monthly unique visits, but Company B was somehow able to turn more of those visits into leads. The question is: how?
How can you convert more visitors into leads?
The most effective way to generate more leads from your website is to provide your visitors with a reason to engage with you. You want them to become more than just an anonymous web surfer, and in order for that to happen, you will need these three inbound marketing tactics:
- Create Premium Offers
- Utilize Landing Pages & Lead Capture Forms
- Create Compelling Calls-to-Action
These fundamental online lead generation tactics need to be tied together into a seamless and systematic approach. While these tactics may seem simple in concept, they are not easy to implement, measure and leverage. Fear not! We can help you!