Convert More Sales
“What do we do with all of these leads?”
So far we’ve gone over how to drive traffic to your website as well as how to turn that traffic into leads, but what do you do once you have captured the leads?
You nurture them! Yes, the next step in a successful inbound marketing campaign is to nurture your leads through the sales funnel, until they are ready to buy.
Lead nurturing is essential because almost 50% of the leads you generate are going to be qualified, but are not ready to buy. Most folks researching a purchase online are going to visit four to five websites before they make their final purchase. This means they are not only visiting your website, they are visiting your competitor’s as well.
What is Lead Nurturing?
“Lead nurturing is a system that allows you to send an automated series of emails to an early-stage lead in order to pre-qualify them.” (HubSpot)
Convert More Customers with Lead Nurturing
Not every prospect is going to be buy-ready when they hit your website. But as intelligent marketers, it is your job to determine where they are in the decision-making process and what you can do to help move them along. Early-stage prospects should be presented with valuable content and offers that will help move them closer to becoming sales-ready.
At Visual Inspiration, we help our clients become the intelligent marketers they need to be to find success in converting leads to sales. We will help you establish a process of automated lead-nurturing where leads are segmented according to behaviors on your website (someone who downloads your latest eBook will be put on a different path than someone who requests a product demo). On each path, the appropriate offers and content are delivered via email with links back to new offers, landing pages and lead capture forms. We also make sure that every action taken by your leads is tracked and scored so that sales-ready prospects are filtered out and sent along to your sales team.