Attract More Prospects
“We have an nice website, but no one visits it.”
Having a website, whether it is well-designed or not, serves no point if you cannot be found by your target audience. People are not shopping online and simply buying from the first company’s site that comes up. They have become smarter searchers and smarter consumers. They are researching and digging around before making a purchase, reading online reviews and blog posts, analyzing costs and comparing similar companies. If you are not providing your potential customer with what they are looking for, you’re probably not even a player in the game.
In addition to the changes in how people are searching, Google and other search engines are constantly changing how they serve search engine results. There are a few, very important, tactics you can employ to get search engines to serve your website for search results more often:
- Search Engine Optimization
- Content Creation/Blogging
- Social Media Sharing
No matter how much traffic you need, attracting more prospects to your website requires you to be found. The above-mentioned tactics are the foundation for driving traffic with inbound marketing and must be used together. That’s right, you need all three (SEO, blogging and social media sharing) to get found and generate more traffic.
Search Engine Optimization (SEO)
What is SEO?
Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid (“organic” or “algorithmic”) search results.
Is there a secret to getting found?
Unfortunately, there is no secret sauce when it comes to search engine optimization. The key to ranking well is making sure that your website has the components search engines need to deliver your website to the right prospects (the folks searching for what you have to offer).
Improving your ranking and overall visibility in major search engines requires that you do two things:
- Become more relevant
- Become more authoritative (popular)
Visual Inspiration provides outstanding SEO services that utilize industry standards and best practices proven to help you grow your relevance and authority. With increased relevance and authority, your search-engine rank will improve and you will attract more of the right prospects to your website.
Our best practices include:
- Keyword research & strategy development
- SEO-optimized content writing
- Optimization of website structure and usability (on-page SEO)
- Social media sharing
- Citation and link building
- Analytics reporting and ongoing optimization
Content Creation / Blogging
Content creation is the core of inbound marketing. Whether you are generating Tweets, blog posts, Facebook wall posts, or email messages, there is a lot of copy, messaging and engagement to push to your audience. At Visual Inspiration, we consider blogging to be one of the most essential types of content you can create.
When blogging for business, it is important to create articles of interest to your audience. Consumers want to be educated and feel confident in making a purchase from a company they can trust. One of the easiest ways to build trust between you and your prospects is to blog! Talk to your prospects, educate them, and provide them with valuable information without always focusing on the sale.
Make sure that the content you create is keyword-centric – and this applies not only to your blog, but also to your standard website pages. By doing so, you give yourself many opportunities to rank on a particular keyword or phrase that your prospects are specifically searching for. The more pages you have (standard or blog posts), the more chances you have to be found!
Social Media Sharing
More often than ever before, search engines are looking at social signals to determine how a particular website should be ranked. Social media is not only an important aspect of SEO, but it is also an inbound marketing tactic in and of itself. As inbound marketers, we use social media to drive traffic to your website and to build your authority by engaging with prospects, customers and other brands online.
Social sharing and posting will help expand the reach of your business and help with building your rank and driving traffic to your site. We suggest that you share content (both your own and others’) frequently. As searching continues to change, social sharing will become increasingly more important, so share, share, share!
How can we help you attract more prospects?