What exactly is Inbound Marketing?
Over the past few years, there has been a major shift in how small and large businesses are marketing themselves. Traditional marketing methods are becoming both ineffective and expensive. Consequently, there has been a drastic reduction in the use of traditional marketing methods and an undeniable increase in what is called Inbound Marketing.
Inbound Marketing is a marketing strategy that focuses on getting leads and converting them into customers; this is in contrast to the traditional outbound marketing, or “interruption marketing,” which is a strategy that focuses on finding customers by building brand awareness through advertising and promotion.
Companies that have decided to ditch these traditional methods and follow their customers into the world of online marketing are seeing amazing results! These companies achieve better online reputations and customer loyalty, increased website traffic and online authority, and ultimately an increase in business and sales due to their efforts with inbound marketing.
Inbound Marketing is a Process
Learn about each step of the process by following the links below:
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